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Entenmann’s, the top selling brand in the sweet baked goods category at supermarkets across the United States, has teamed up with Parragon Books to publish their first ever baking book. In fact it’s being released today (9/27/11).  The collection of over 140 recipes includes those reminiscent of favorite Entenmann’s classics along with an assortment of new ideas, providing the perfect recipe for every occasion. 

Focusing on fresh ingredients and simple preparation, Entenmann’s Big Book of Baking makes it easy for bakers of all levels to create Entenmann’s classic baked goods with a homespun touch.  Recipes range from favorites like Cinnamon Crumb Cake, Chocolate Cake Donuts, and Banana Crunch Cake, to new ideas such as Blackberry and Apple Loaf Cake, Cranberry Sour Cream Brownies, and even healthy on-the-go snack choices such as Nutty Granola Bars.

Old Classics With A New Twist, Courtesy of Entenmann’s Fans

Keeping in line with their strong focus on customer appreciation, Entenmann’s goes one step further when selecting the perfect set of recipes. For the die-hard fans of favorites such as Entenmann’s All-Butter Loaf cake, the party hostess with no time to cook, and the everyday sweet tooth, Entenmann’s Big Book of Baking also includes an "Almost Homemade" section featuring inventive recipes incorporating Entenmann’s  classic products. These recipes are not only for the fans, but by the fans: the book’s "Almost Homemade" selections are the result of a contest held on Entenmann’s Facebook page, where the brand engages over 100,000 fans daily. Enlisting both fan votes and the watchful eye of head baker Robbins, Entenmann’s chose the best fan enhancements of their supermarket classics to include in the book.

More About Entenmann’s Big Book of Baking

Entenmann’s Big Book of Baking features over 140 recipes and is suitable for novice cooks, advanced bakers, and family projects alike.  It will be released by Parragon Books in September 2011, soon to be followed by digital formats including eBook & app.

About Entenmann’s Bakery:

Entenmann’s Bakery has been baking cakes, donuts, cookies, Danish, Little Bites and other delicious sweet baked goods for over a century.  Founded as a family bakery in New York in 1898, the company is now a subsidiary of Bimbo Bakeries USA. Entenmann’s delivers hundreds of products all across the U.S. with "just baked" freshness.

Connect with Parragon Books & Entenmann’s Online

Want to win your own Entenmann’s Big Book of Baking? Thanks to Parragon Books 1 of my readers will have the chance. Just click “Read More” to enter the giveaway.

Prize: 1 reader will win a hardcover copy of the 140 page Entenmann’s Big Book of Baking.

Mandatory Entry: The mandatory entry is a 2 step process. Please make sure that you leave your blog comment (as instructed on the rafflecopter form) and make sure to ALSO fill out the rafflecopter form!

Info on Rafflecopter (Form used to submit your entries)

I am using Rafflecopter to run this giveaway. It is still in beta so there are a few issues you might want to be aware of.  You can read more about it here:  Known Rafflecopter Problems – Are Your Odds of Winning Skewed?

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Good Luck!

Disclosure: Info, pictures, giveaway provided by Parragon Books.