Did You Have Trouble Finding Visually Appealing Clothes During Pregnancy? (That Actually Fit) – Read What An MU Study Discovered.
According to a recent study, demand exists for comfortable, visually appealing maternity wear for women earlier in their pregnancies. “Fashion retailers have seen an increase in demand for maternity wear in recent years, as sales for maternity clothing have increased while overall women’s apparel sales have declined. Currently, most retailers produce maternity wear using a standardized size chart that begins with women in their seventh month of pregnancy. Retailers produce garments for…